Introduction: Advertisement means making a thing known to the people commercially. We live in an age of publicity. Advertisement are designed to promote the particular interest of a definite person, caused, or the sale of product.
Oral publicity by far the more ancient form of advertisement is carried on by hawkers. Today, however, publicity in print, internet, and television media is more essential and extensive form of advertising.
Perhaps, the most widespread is the combination of oral and written publicity which is found in modern television.
Advantages: Advertising has many advantages. In modern business world, advertising plays an important role to establish contact between the buyer and seller. Advertising is the medium through which the customer comes to know of the existence and the utility of the items available in the market.In modern times, the business world has become very complex with keen competition. So businessmen spend huge sum of money on advertisement and this is a highly profitable investment.
Advertising Medias: Internet and online media, Newspapers, periodicals, cinema slides, wall hoardings, banners, radio and television are the various mediums of advertising. These methods compete with each other in the field of modern advertisement.
Art of Advertising: Advertising is not an easy art. The technicians in this field have so developed the laws of psychology that they are able to determine the degree of receptiveness of sense organs, particularly vision and hearing and the intensity of external action on such organs to produce the particular effect desired.
Disadvantages: Advertisement, however, is not without demerits. It does not allow cheap and good articles to reach the market. It creates artificial demand for things which we do not require. It forces us to buy costly things. It creates disharmony in the family when our young members want such advertised goods which we cannot afford. But the most harmful effect of advertisement is seen on the moral field.
Conclusion: In spite of the fact that advertising has some disadvantages, the role of advertising in promotion and launch of a product is immense.
Category: Essays, Paragraphs and Articles
Advertising uses an array of techniques in their aesthetics to accomplish its task: to promote a product. The purpose of the art is to provide the product and the firm that manufactures it with an image. An image is a set of emotional associations the consumer, is meant to have with respect to the product. The artistic methods of advertising revolve around the creation of such an image.
Lines can suggest speed, solidity and purposefulness. Lines are the basic building blocks of all art because they are the visual basics of all reality. In general terms, horizontal lines suggest passivity, while vertical lines suggest power and activity.
A shape can suggest anything. Curves suggest feminine voluptuousness, while angles suggest masculine practicality. Depending on the product, the dominant shapes in the ad can provide the impetus to build images and associations based on these basic ideas. A circle can imply eternity and virtue, while a line, like a road leading to a horizon, suggests freedom. Triangles, squares and parallel lines all suggest different concepts and emotions. Triangles focus the mind upward, while squares often suggest practicality and usefulness.
Forms are more complex than shapes. They are the outward manifestation of inward content. A form is the synthesis of line and shape, and establishes the groundwork for all the other elements.
Texture is the surface qualities of an object. They can be smooth, suggesting refined tastes, or rough, suggesting toughness. This might be the distinction, for example, between an ad for Lexus and one for Chevy trucks. The surface features suggest the different associations attached to those different vehicles.
Colors are powerful image builders. Red is almost always used to depict youthfulness, power and action. Blue is often relaxing. Blue is often the dominant colors used in furniture or sleep-aid ads. Green almost always suggests growth, hope and the organic. Yellow and red together can suggest speed and power in a single object such as an automobile.
Values refer normally to color. It refers to changes in the actual color in the "form" of an object, but also can change in intensity. Intense colors suggest speed, youth and virility. These are common in sports car ads and certain types of clothing aimed at youth. More cerebral ads focus on muted values, while ads aimed at youth often use bright, overpowering values.
Space is the most comprehensive of all artistic elements. It is the synthesis of all other elements in the campaign. It is the stage on which all other artistic elements come together. It is not empty space, but is rather a spatial distribution of objects in a defined environment. An automotive ad stressing speed and freedom might use few objects in an ad campaign, and stress the road and the horizon. A truck, more about strength and utility, might be in a cluttered space such as a construction zone.
About the Author
Walter Johnson has more than 20 years experience as a professional writer. After serving in the United Stated Marine Corps for several years, he received his doctorate in history from the University of Nebraska. Focused on economic topics, Johnson reads Russian and has published in journals such as “The Salisbury Review,” "The Constantian" and “The Social Justice Review."
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