Case | HBS Case Collection | June 2013 (Revised July 2017)
Angus Cartwright IV
Kenneth J. Hatten, William J. Poorvu, Howard H. Stevenson, Arthur I Segel and John H. Vogel, Jr.
Keywords: Acquisition; Cash Flow; Investment Return; Investment Portfolio; Taxation; Balanced Scorecard; Valuation;
Citation:Hatten, Kenneth J., William J. Poorvu, Howard H. Stevenson, Arthur I Segel, and John H. Vogel, Jr. "Angus Cartwright IV." Harvard Business School Case 813-185, June 2013. (Revised July 2017.) View Details
R & R Case Study Solution
1354 WordsSep 3rd, 20136 Pages
Introduction of Case Study
Bob Reiss in 1983 observed with interest the success in the Canadian market of new game board called “Trivial Pursuit”, The sale of the game in the US tended to be approximately ten times those of sales in Canada since “Trivial Pursuit” had sold 100,000 copies .Now Reiss thought game make a boom in US market and this make a profitable opportunity for him.
After Graduation from Harvard Business School in 1956 Bob Reiss started working for a company of stationary products. He saw that as an opportunity to learn about running a business while someone else “picked up the tab.” He then started a sales rep company and soon stumbled on opportunities in adult games like chess and magic. Eventually he sold…show more content…
The sale of this game is very high. This game was introduced in the toy fair show in US in 1983 by selchow & roghter makers of scrabble under the license of Horn and Abbot in Canada. Trivial game turn down the market value of the parker Bros and Bradley, which are two most largest companies of games in US. Selchow & roghter both were not good marketer in the market and have no relationship with any TV advertisement or less public relations. So the initial reactions at toy fair show were not so better. At august the game is started at retails. And get famous on the people of US. Then Bob Reiss think that he should work on this idea. He decided to design and market his own trivia game. He researches on it and segmentation the targeted audience. That immediately made sense, because the average family size is about seven and a half hours spent watching TV per day. Then he decided to build a television quiz game. He knew the business well as games Reiss had a sharp national sales offices were then decided to build a strong organization representatives. He took what they repeatedly referred to in sub-local areas across the country. This is a great opportunity for Reiss had excellent relations with representatives from across the country. He had great relations with many buyers. It was